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"Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker in "Management: Task, Responsibilities, Practices".
Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.
If you are interested in familiarizing yourself more closely with our upcoming events or read about what we've been doing check out our blog: http://marketingsig.blogspot.com/.
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The Marketing SIG is sponsored by Moss-Adams and Nixon Peabody.
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Vladimir Gostrer
Filomena U