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Marketing SIG

"Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker in "Management: Task, Responsibilities, Practices".

Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.

If you are interested in familiarizing yourself more closely with our upcoming events or read about what we've been doing check out our blog: http://marketingsig.blogspot.com/.

Sponsors:
The Marketing SIG is sponsored by Accept Corporation, and DLA Piper.


To subscribe/unsubscribe to the mailing list:
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To access the Marketing SIG Blog visit: Marketing SIG Blog

To join the Meetup Group visit: http://www.meetup.com/SVForum-MarketingSIG


Thank you to our Marketing SIG Facilities Host & Food Sponsor: EMC



Next Event:
Marketing SIG: How Leading Companies Are Using "Social" To Drive Sales by Pehr Luedtke
 
February 13, 2012 | 6:30 PM - 9:00 PM
EMC
2831 Mission College Blvd
Santa Clara, CA
95054

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Opportunities in Social Commerce:  The rise of Facebook, Groupon, and flash sale sites such as Gilt have created significant new opportunities for brands and retailers to sell products in more compelling and differentiated ways.  This session will focus on how leading companies are using "social" to drive sales.

N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.

About Our Speaker:

Pehr Luedtke, CEO, PowerReviews, Inc.

Pehr is responsible for the overall vision and strategic direction of the company. Pehr has a deep background in brand marketing, sales, and consumer internet. Most recently, Pehr was a General Manager at Shopping.com, where he ran the Epinions and Advertising Sales teams. Prior to Shopping.com, Pehr held several senior strategy and sales roles at Levi Strauss and Company, where he helped launch the Levi Strauss Signature brand into the mass retail channel. Pehr began his career as a strategy consultant at Oliver Wyman. Pehr holds an AB from Princeton University and an MBA from the Stanford Graduate School of Business.

Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor.

Location: EMC in Santa Clara

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SVForum members
No charge for SVForum members

Due to a change, security now requires all to pre-register. Please register on the SVForum Marketing SIG Meetup Page. Thank you!  http://www.meetup.com/SVForum-MarketingSIG.

Marketing SIG

 


 

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Past Events

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Resources:

January 10, 2012
October 10, 2011
September 13, 2011
August 8, 2011
July 11, 2011
May 9, 2011
April 11, 2011
March 16, 2011
February 15, 2011
September 1, 2010
June 16, 2010
April 13, 2010
March 11, 2010
February 11, 2010
June 9, 2009
May 12, 2009
April 21, 2009
March 13, 2009
March 2, 2009
February 3, 2009
January 20, 2009
October 15, 2008
August 8, 2008
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August 8, 2008
August 8, 2008



SIG Chairs:

Vladimir Gostrer
Senior Software Engineer, Electronics for Imaging
Vladimir Gostrer is a senior software engineer at Electronics for Imaging (EFI) responsible for the core printing technologies of the company.
Prior to EFI he was a founding engineer at MI5 Networks where he got to wear many different hats.

 

Filomena UFilomena U
Program manager
in high-tech industry with hands-on experience leading and motivating teams to deliver many successful products and services, achieving outstanding business results.

Extensive experience in technology, management, and marketing. Deep knowledge of the entire product life-cycle, from concept to launch, with expertise in software and product development process.

 

Paul Wcislo
Principal, Intrepid Communications

Paul is an accomplished marketing communications and program practitioner with consumer goods and global B2B firm experience. He helps worldwide technology firms and clients enhance company image, attract buyers, and increase sales using bull's-eye messaging, targeted branding, and efficient CRM delivering strategic lead generation.
 

To contact the SIG chairs: MarketingSIG@SVForum.org

Please note our Photo Policy: http://www.svforum.org/photo-policy

 

 
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