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"Because the purpose of business is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker in "Management: Task, Responsibilities, Practices".
Practical tips and techniques for anticipating, identifying, and satisfying customers needs for emerging technologies profitably.
If you are interested in familiarizing yourself more closely with our upcoming events or read about what we've been doing check out our blog: http://marketingsig.blogspot.com/.
Sponsors:
The Marketing SIG is sponsored by Accept Corporation, and DLA Piper.
To subscribe/unsubscribe to the mailing list:
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To access the Marketing SIG Blog visit: Marketing SIG Blog
To join the Meetup Group visit: http://www.meetup.com/SVForum-MarketingSIG
Thank you to our Marketing SIG Facilities Host & Food Sponsor: EMC

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Next Event:
Marketing SIG: How Leading Companies Are Using "Social" To Drive Sales by Pehr Luedtke
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February 13, 2012 | 6:30 PM - 9:00 PM
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| EMC |
| 2831 Mission College Blvd |
| Santa Clara, CA |
| 95054 |
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Opportunities in Social Commerce: The rise of Facebook, Groupon, and flash sale sites such as Gilt have created significant new opportunities for brands and retailers to sell products in more compelling and differentiated ways. This session will focus on how leading companies are using "social" to drive sales.
N.B.. Since guests need an escort to room, please be patience if you arrive after the meeting begins. Thank you.
About Our Speaker:

Pehr Luedtke, CEO, PowerReviews, Inc.
Pehr is responsible for the overall vision and strategic direction of the company. Pehr has a deep background in brand marketing, sales, and consumer internet. Most recently, Pehr was a General Manager at Shopping.com, where he ran the Epinions and Advertising Sales teams. Prior to Shopping.com, Pehr held several senior strategy and sales roles at Levi Strauss and Company, where he helped launch the Levi Strauss Signature brand into the mass retail channel. Pehr began his career as a strategy consultant at Oliver Wyman. Pehr holds an AB from Princeton University and an MBA from the Stanford Graduate School of Business.
Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SVForum Marketing SIG facilities host and food sponsor.
Location: EMC in Santa Clara
Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:30 p.m. Presentation and Discussion
8:30 - 8:45 p.m. Wrap-up / Networking
Cost:
$20 at the door for non-SVForum members
No charge for SVForum members
Due to a change, security now requires all to pre-register. Please register on the SVForum Marketing SIG Meetup Page. Thank you! http://www.meetup.com/SVForum-MarketingSIG.
Marketing SIG
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To view the full SVForum Calendar
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Past Events
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To view the full SVForum Calendar
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Resources:
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SIG Chairs:
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Vladimir Gostrer
Senior Software Engineer, Electronics for Imaging
Vladimir Gostrer is a senior software engineer at Electronics for Imaging (EFI) responsible for the core printing technologies of the company. Prior to EFI he was a founding engineer at MI5 Networks where he got to wear many different hats.
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Filomena U
Program manager in high-tech industry with hands-on experience leading and motivating teams to deliver many successful products and services, achieving outstanding business results.
Extensive experience in technology, management, and marketing. Deep knowledge of the entire product life-cycle, from concept to launch, with expertise in software and product development process.
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Paul Wcislo
Principal, Intrepid Communications
Paul is an accomplished marketing communications and program practitioner with consumer goods and global B2B firm experience. He helps worldwide technology firms and clients enhance company image, attract buyers, and increase sales using bull's-eye messaging, targeted branding, and efficient CRM delivering strategic lead generation.
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To contact the SIG chairs: MarketingSIG@SVForum.org
Please note our Photo Policy: http://www.svforum.org/photo-policy
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