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 Introducing FLG Partners, SVForum's Newest Catalyst Sponsor
January 16, 2012
Sponsor Profile: FLG Partners
FLG Partners was founded in 2004 on the premise that there was a better way to deliver the highest quality CFO expertise to companies and their boards of directors. Since then FLG has become the leading CFO consulting and board advisory firm in Silicon Valley, known as best-in-class and the most trusted name in CFO leadership. The firm’s clients span all venture-backed sectors, and range in size from Seed round startups to multibillion-dollar public companies. While most of FLG’s practice is in Silicon Valley, the firm has clients elsewhere in the U.S., Europe, Asia, Africa and South America. Regardless of location, nearly all FLG’s private company clients have a Silicon Valley Venture Capital or Private Equity firm as a major investor.
Known for its distinctive operating model and culture, FLG is owned equally by each of its 21 partners. The firm has no junior staff; all client work is done solely by one of the firm’s partners, each of whom is a deeply experienced CFO. In order to maintain the highest level of client service, FLG does not subcontract or refer client work to outside third parties. New partners are admitted to the firm infrequently, and only after rigorous background and reference checks, interviews with each partner, and unanimous partner approval. In many respects FLG is similar to a small law firm, and the culture is highly collaborative, collegial and mutually supportive.
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 Accenture Technology Lab Identifies Technology Trends
January 16, 2012
Sponsor Profile: Accenture Technology Labs
At Accenture Technology Labs, one of our jobs is to look at technology trends and identify which trends are maturing to the point where they will become game changers for our clients. With the start of a new year, I'm often asked what I believe are the most exciting trends for the next year. For me, the answer is "context", as in "context based services".
There isn't a universally agreed upon definition of "context based services", but to me it's the set of services that are possible with the confluence of social data, location data, proprietary customer data, and other sources, along with new channels like mobile apps and social networks. Taken separately, knowing where I am, whom I know, or what I'm doing are of limited interest. Together, they can be incredibly powerful. I believe 2012 will be a time when we see user behaviors, technologies, and vendor ecosystems mature to a point where we can serve customers in new and exciting ways.
For instance, Facebook's announcement of richer OpenGraph features in late 2011 has already led to a set of services that enable a better understanding of a customer's context when they visit a site or a store. If I going to a ticket site, knowing that I "like" a band tells you something about how to serve me. knowing that I just listened to another band on Spotify tells you more. Knowing that I'm in your store after tweeting negatively about your brand creates an opportunity to go beyond "sell" or "upsell", and focus on simply repairing the relationship. Going several steps further, imagine that I'm in your store after browsing a set of products on your site, and I am now scanning QR codes on those products. Imagine that your proprietary data shows that I'm price sensitive, and influence scores show that I influence my friends. In this scenario, you understand my context in terms of where I am physically, where I am in the buying process, and how I stand in my social network. Crafting an offer for me based on those insights could be beneficial in ways that go beyond simply making this one sale.
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