SEM SIG: Software By The Numbers
Monthly Meeting of the Software Engineering Mgmt SIG
Mark Denne, Edge Solutions Manager - Americas Timezone - Sun Microsystems, Inc.
This presentation introduces the Incremental Funding Methodology (IFM), an ROI-informed approach to software development in which software is developed and delivered in carefully prioritized chunks of customer valued functionality. IFM integrates traditional software engineering activities with financially informed project management strategies. IFM heuristics provide clarity into important metrics such as project level NPV, ROI, initial start-up investment costs, and time needed for a project to reach self-funding status. It enables developers, customers, and business stakeholders to answer critical questions related to the development and delivery of a product and to optimize strategies accordingly. Compatible with both traditional environments such as RUP, and Agile/XP environments, IFM equips developers and project managers with techniques and principles for increasing the financial returns of a software project and for identifying development schedules that make a project financially feasible.
About the Presenter
Mark Denne holds the position of Edge Solutions Manager - Americas Timezone for Sun Microsystems, Inc.
In his current role he oversees the creation of business and infrastructure solutions for Grid Computing. Prior to this he managed Sun's Java Center in New York City, leading Java architects and designers working with financial services and media clients to establish the New York Center as #1 in worldwide revenue. Previously he was Sun's chief architect for Citibank's financial services portal, now "Citibank Online", voted "best online banking site" by Forbes Magazine in March 2001, and "best financial portal" by Yahoo magazine in April 2002.
He has a Masters Degree in Computer Science from Cambridge University. His book "Software By Numbers", published by Prentice Hall and co-authored with Dr Jane Cleland-Huang, documents radical new financial models for profitable low-risk software development.
111 West Saint John, Suite 200
San Jose, CA 95113
Note: the building doors lock at 7:00pm. If you arrive after 7:00pm,
please call 408.494.8378.
6:00pm - 6:30pm - Registration
6:30pm - 8:30pm - Discussion
$15 at the door for non-SDForum members
No charge for SDForum members
Please call 408.494.8378 for student memberships
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