Marketing SIG: Direct Marketing's Hidden Fuel - Lists & How to Use Them



  • The Monthly Meeting of the Marketing SIG


    Presentation Overview

    Over 40% of the success or failure of your direct marketing program rests on your list selection. With over 50,000 lists on the market, it isn't always easy to identify which lists will best deliver your message to your target audience - and produce results.

    In this seminar, Rosalie Bulach, President and Founder of Name-Finders Lists will provide an overview of the list industry and explain how to go about choosing lists for your direct mail, email and telemarketing campaigns.

    In this presentation, you will learn:

    • The different types of lists available (response, compiled, et. al.), how much they cost, and the determining factors in selecting which type of list to use.
    • How to use selects to pinpoint your target audience
    • The overall list rental process for direct mail, email, and telemarketing
    • How to capture contact information from respondents
    • What kinds of response rates to expect

    Speaker Bio

    Rosalie A. Bulach, president and founder of Name-Finders Lists, Inc., has over 30 years experience in the direct marketing industry. Before founding Name-Finders in 1981, she was president of her own direct marketing consulting firm in New York. Her client base was wide and included publishers, catalogers and seminar organizers. Prior to her independent consulting career, Ms. Bulach was in charge of advertising, marketing, sales, circulation, fulfillment, and customer relations at one of the nation's largest financial publications.


    Event Logistics


    Mitchell Park Community Center
    3800 Middlefield Road
    (between Meadow Drive and Charleston Road)
    Palo Alto, CA


    6:30 - 7:00 p.m. Registration / Networking / Refreshments
    7:00 - 7:20 p.m. Announcements and Introductions
    7:20 - 8:30 p.m. Presentation and Discussion
    8:30 - 9:00 p.m. Wrap-up / Networking


    $15 at the door for non-SDForum Members
    No charge for SDForum members
    Please call 408.494.8378 for student memberships
    No registration required

    For more information about the Marketing SIG, please visit the Marketing SIG Main Page, at