• Alan Cooper : Imagine This Thursday, December 05, 2002 - 06:30PM
    PARC (formerly Xerox PARC)
    3333 Coyote Hill Road
    Palo Alto, CA
    Main Event Series

Alan Cooper : Imagine This




    Co-hosted by the Computer History Museum


    Alan Cooper (bio), Founder/Chairman of the Board, Cooper

    Get the key points that were covered in the article reviewing the event.

    "We are uncovering better ways of serving the highest needs of the real end user by having talented, skilled architects determine how software can best serve the user in collaboration with talented, skilled programmers who determine how the software can best be built. The synergy between these two pragmatic crafts brings value." Alan Cooper

    In his talk, Alan challenges everyone to think about the ways software is developed today, to shun the management practices held over from the Industrial Age, and to build products that enable end-users to reach their goals.

    Read more on the SDForum Tech Luminary Series: The Future of Software Development and see a list of upcoming speakers!


    Speaker Bio: Alan Cooper

    Alan's passion for humanizing technology and his experience as an inventor and software programmer provide the vision and focus for Cooper's wide range of Goal-Directed services. Known among the digerati as a leading authority on customer experience, the "father" of Visual Basic, and a longtime champion for the interaction design discipline, Alan is the author of two best-selling books: About Face: The Essentials of User Interface Design, and The Inmates Are Running the Asylum, and is in demand as a speaker on customer-centered issues worldwide.


    Event Logistics


    PARC (formerly Xerox PARC)
    3333 Coyote Hill Road
    Palo Alto, CA


    6:30-7:00pm Registration/Networking
    7:00-9:00pm Program



    Cost (light snacks will be served)
    $15 SDForum members, Computer History Museum members
              and other co-sponsoring organization members (TBA)
    $20 Non-members*
    $25 Non-members* at the door
    * Non-members will receive a coupon for free admission ($15 value) to an SDForum Special Interest Group.

    Pre-registration unavailable. Please register at the door.